The discussions highlighted a clear message: circular economy solutions are gaining momentum, but they must also become economically viable, scalable, and easy to adopt in practice. Insights from Toyota Motor Europe and Retail Institute Scandinavia underlined two key challenges: making circularity profitable for large organisations, and making reused products more convenient, available, and competitive for consumers.
For the EU-funded 3D-CIRCULAR project, this reinforces the importance of workforce upskilling, digital tools, and practical business models that can help turn circular solutions into everyday reality.
3D-CIRCULAR was represented at this year’s LOOP Forum in Copenhagen by Rasmus Lang Tvede Hedegaard from European Green Cities.
The discussions highlighted a clear message: circular economy solutions are gaining momentum, but they must also become economically viable, scalable, and easy to adopt in practice.
Insights from Toyota Motor Europe and Retail Institute Scandinavia underlined two key challenges: making circularity profitable for large organisations, and making reused products more convenient, available, and competitive for consumers.
For the EU-funded 3D-CIRCULAR project, this reinforces the importance of workforce upskilling, digital tools, and practical business models that can help turn circular solutions into everyday reality.
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